It seems no matter what season we are in the year, a friend of a friend is checking in from the white sand beaches of Tulum. But don’t let hype deter you - the reason Tulum is a reoccurring favorite even amongst the most seasoned travelers is due to its enduring charm despite the beach town's fast growing popularity. For every boutique hotel is a cheap and cheerful local haunt that allow tourists to play local. Where there is the polished, perfumed walls of Coqui Coqui is a weathered Antojito's Tacos just down the road. There’s a lot to offer for both the daring adventurer and blissed out sun lounger, from deep sea diving in the Cenotes to al fresco dining off Carretera Tulum.
Make sure to check out Hartwood, an outdoor restaurant that serves savory sea food dishes cooked in an open fire. Seats are highly coveted and the restaurant only accepts walk-in reservations the day of, so make sure to drop by at 3 pm to put your name down. Dinner service starts at 6 pm.
In need of a souvenir to take home? Skip the road side hammock shop and make a pit stop at Coqui Coqui, a boutique hotel and perfumeria that sells locally blended teas and coffee, artisanal chocolate, as well as its namesake perfume and apothecary.
Bored of the beach? Take a swim in a Cenote, Mexico's natural hidden swimming pools scattered throughout the Yucatan Peninsula. These excavated caves are filled with crystal clear blue water, creating a unique atmosphere to dive or snorkel in. Above is a scene from Gran Cenote.
While the thought of visiting an archaeological site may sound straining to some, the Mayan Ruins of Tulum are truly scenic and otherworldly, as the Ruins wraps around the peninsula's most gorgeous coastline.
If you're in need of a strong refreshment, drop by Casa Jaguar for a Mojito or the in house Temazcal cocktail.
Best bang for the buck are the tacos at Antojitos La Chiapaneca in Downtown Tulum - make sure to try out the Al Pastor, and take a course of caution with the Salsa Verde.